About Us

Empowering Families Through Generosity

About Us

Welcome to Youth United for Prosperity (YUP) and the launch of our newest initiative, the YUP Retail Family Store™, a key part of our 501(c)(3) nonprofit foundation. Through the generosity of donors and supporters like you, our online store provides new clothing, accessories, and toys to families in need across the United States.

At YUP, we are committed to empowering children and families to thrive, no matter their circumstances. Our mission is to inspire the next generation to reach their full potential by providing them with essential resources. Through our partnership with LEGENDS & KIDS®, the YUP Family Store™ is more than just an online retail space—it’s a platform of hope, helping families obtain new wardrobes that build confidence, self-respect, and motivation.

Our store offers carefully selected clothing for school, work, and everyday wear, as well as athletic apparel and other essentials, all aimed at preparing children and families for the opportunities ahead. As our founder, Dr. Joe Profit, has said, "The power of new clothes can transform lives." Whether it’s a child attending their first day of school or a parent preparing for a new job, the impact of feeling confident and well-prepared is profound.

How You Can Help
The YUP Family Store™ relies on the kindness of our community. Through your donations, we can stock our virtual shelves with new items for those in need. By contributing to this effort, you can help ensure that every family, regardless of their financial situation, has access to high-quality, stylish clothing and accessories.

When you donate, you become a part of our LEGENDS & KIDS® YES Club™, joining a community of individuals and organizations dedicated to empowering families and helping children succeed. Together, we can break the cycle of poverty by providing tools that foster self-confidence and social growth.

When you donate $75 or more you are supporting a family in need. You will receive a tax receipt in the amount of your donation. You also have the option of selecting a family of your choice to receive the clothing or we can select a needy family or a local shelter.

Our Vision
The YUP Family Store™ is more than just a place to shop—it's a community dedicated to supporting the leaders of tomorrow. We believe that with the right tools, children can overcome any obstacles and achieve their dreams.

Through the YUP Family Store™, we not only provide clothing but also help cultivate the skills necessary for personal success, including social etiquette and self-discipline. By involving parents, teachers, and mentors, we aim to build a strong foundation for each child’s future. Our goal is to show children that their potential is limitless, regardless of their background or financial situation.

Join Us in Making a Difference
Your support is crucial in helping us reach more families in need. Together, we can make a lasting impact by providing not only clothing but also the confidence and motivation that come with it.

Thank you for being a part of this mission. With your help, we can continue "Empowering Tomorrow’s Leaders" and create a brighter, more prosperous future for families across the nation.

Together, we can inspire hope and change lives.